Bachelor - LBA Chinese-speaking cultural area
Languages and Business Administration (B.A.)
Chinese-speaking Cultural Area
This course of studies opens the doors to the world! The Languages and Business Administration programme combines languages, economics and intercultural communication into a single degree programme. Students can choose between Chinese, Francophone or Ibero-Romanian languages and cultures.
The growing number of German-Chinese cooperation projects places complex professional and intercultural demands on those involved in many professions, but especially business. This practice-oriented, international course of study imparts interdisciplinary knowledge in the areas of 'Technical Language Chinese', 'Business' and 'Intercultural Communication'.
The aim of the course is to train a Bachelor of Arts who is qualified to perform successfully in diverse functional areas of internationally-operating companies and organisations.
The growing number of German-Chinese cooperation projects places complex professional and intercultural demands on those involved in many professions, but especially business. This practice-oriented, international course of study imparts interdisciplinary knowledge in the areas of 'Technical Language Chinese', 'Business' and 'Intercultural Communication'.
The aim of the course is to train a Bachelor of Arts who is qualified to perform successfully in diverse functional areas of internationally-operating companies and organisations.
Study procedure
